Shoot for Primeworks – Shared/Co-Working Office Space in NJ

Recently, I was contact by Avi, the owner of Primeworks about photographing some commercial architecture shots of their new space. Primeworks is a co-working office space, similar to We Work, where people can rent offices, suites or even shared desk space. They have two locations, one in NJ and one in Brooklyn and the plan was to photography both, with the New Jersey space coming first.

One of the neat things about Primeworks’ NJ location is that the entire space has a board game theme. Each conference room is named after a different board game. It was fun going through each room and remembering some of the games I played as a child.

One of the goals, after speaking with Avi, was to capture how the space looks in a daily situation. We decided to use models to give the appearance of people working, having meetings, watching, lunch, etc. in their daily lives. It was also important to cover a wide variety of different types of images. This space was roughly 30,000 square feet with different size office suites, different size conference rooms, shared desk space, a small auditorium and a huge cafe, kitchen and lounge area. We wanted to show off how each of these spaces can be use.

We did an extensive location scout a few weeks before so during shoot day, we had out exact plan in place and were ready to roll. The shoot went off without a hitch and the images came out great!

Below is a collection of some of my favorite images. I can’t wait to share some of the Brooklyn location as well!!

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